Glenfiddich, one of the largest Single Malt Whisky maker has come up with unique idea to promoting Whisky based cocktails. The brand recently launched some of the finest cocktails with their 12, 15, 18 & 21 year old Single Malts. Now, to take it to the next level, they are trying to educate the bartenders by making cocktails using Glenfiddich Whisky. Recently, the brand hosted a meet at Bootlegger (Indiranagar) to showcase some of the cocktails.
The brand wants to change the image of Glenfiddich, from being considered fit for old-timers to the modern day youth. They chose Bootlegger which happens to be one of the popular hang-out place for youngsters. Growing population, love the idea of taking cocktails which lets someone enjoy the drink over a elongated period of time.
Main attraction for the evening were the skilled bartender who flew down directly from Dubai. Each of them were experts in making some wonderful cocktails. They made some great cocktails that had various other additives like – Lime, Orange, Sula wine & many other items. Some of the unique namea they gave for the cocktails – Swing & High Balls.
Also spoke to Richard (representative from Glenfiddich) who was telling about the approach of Collaborating & Experimenting.
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It was a great evening spent tasting some of the wonderful Glenfiddich based cocktails. I enjoyed having 1-1 conversation with the experts and bartenders. I loved both the cocktails and its hard top something as the top favourite. Kudos to the brand for coming up with some wonderful thoughts. I will definitely looking forwrad to trying more SIngle Malt based cocktails across the city.