Halloweenis a celebration observed in number of countries on 31Oct, remembering the people who are not with us anymore. It is a time to remember the dead, including saints (hallows), martyrs, and all the faithful departed. It is widely believed that many Halloween traditions originated from Celtic Celtic Harvest festivals which now has been Christianized as Halloween. Halloween activities include trick-or-treating (or the related guising), attending Halloween costume parties, carving pumpkins into jack-o’-lanterns, lighting bonfires, apple bobbing, divination games, playing pranks, visiting haunted attractions, telling scary stories and watching horror films.
Halloween has become one of the most celebrated events in Bangalore with people indulging in all the activities mentioned above. Diageo reveled the spirt of Halloween last Friday (31Oct16) with spooky Black & White Scotch Whisky cocktails. It was an evening enjoyed by one and all with plenty of twists, trivia(s) and lip-smacking cocktails.
United Spirits Brand Ambassador Sebastian Krishandid his best to create wonderful yet whacky & spooky cocktails for Halloween. The fun start with a welcome drink called Black & White Witch followed by tasty chilling Vampire’s drink and an old fashion classic twist of Zomb’Tea. The names sure do sound interesting. Well, most of the guests were already having great time sipping some of the cocktails and felt as if they were taken-away to a different land. Another drink that following was the Pumpkin Spooky, in the true spirit of Halloween. The taste of the drinks was quite mesmerizing. It ended with the final drink that was Black & White goblin.
The best part of the evening was not just the drinks; it was about getting to know the history & mystery behind India’s finest Scotch Whisky. The names of the drinks were also well cocktailed along with Black & White. I am hoping that these drinks don’t just remains drinks for the Halloween but are made available throughout the year at every popular pub in town. Among the cocktails that were made and served, I loved the Vampire’s drink, just for being a Twilight Saga fan.
Hopefully Diageo finds many more occasion in future, like Halloween to showcase some of the unique way of consuming the premium Scotch Whisky and their other spirits.
About United Spirits Limited (USL)
USL is a subsidiary of Diageo plc which is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. In 2013-14, Diageo plc acquired a 54.8% shareholding in USL making India one of its largest markets.
Founded in 1826, USL is the largest Indian spirits company, selling around 120 mn cases annually, involved in the manufacture, sale and distribution of beverage alcohol. USL produces and sells Scotch whisky, IMFL whisky, brandy, rum, vodka, gin and wine. Its portfolio includes much-loved brands such as McDowell’s No.1, Royal Challenge, Signature and Antiquity. USL also imports, manufactures and sells Diageo’s iconic brands such as Johnnie Walker, VAT 69, Black & White, Smirnoff and Ciroc in India. The company also successfully operates strong brand extensions like Johnnie Walker the Journey, Black Dog Sparkling Water, Smirnoff Experience, Royal Challenge Sports Drink, McDowell’s No.1 Soda and Bagpiper Soda among others.
The company is listed on the BSE Limited (Bombay Stock Exchange) and National Stock Exchange of India Limited (National Stock Exchange). For more information about USL, our people, vision, brands, and performance visit us at www.unitedspirits.in.