Blackberrys, one of the leading men apparel brand in the country that has been around for more than 25 years.  Over these years, they have helped change the wardrobe for many men by introducing new and trendy design to market.  The have large collection of Jackets and Suits for formal wear, plenty of options in Khakis, Shirt, Innerwear, Shoes and accessories.  Brand has decided to have a renewed focus on the youth of India by introducing, Urban Blackberrys.    They launched the first Urban Blackberrys standalone store in the city at Garuda Mall, Magrath Road, Bangalore.

Urban Blackberrys

Urban Blackberrys stands as the perfect style partner to a sun-kissed beach holiday or a tropical escape. Inspired by the season’s trends around the world, the Urban Blackberrys collection brings the blends of cotton and linen fabrics to ensure comfort.  The range of floral and boldest Shirts and T-Shirts with Trousers & Denims are crafted to compliment every look.

Along with quality, Urban Blackberrys plans to maintain the affordability quotient to make it more viable for young.

Store Launch

The store was inaugurated by Mr. Mohammed Qazafi (Brand Head Urban), Mr.Vipin Tripathi (Business Head, South) along with the popular Bharat Beard Club members.

Store spans across 756 sq ft and will be one stop destination for hipster wear & denim collection.  They also offer wide range of clothes, exquisitely designed for young and free-spirited Indian men.  Brands all-new Spring Summery’18 collection will also be available at the outlet.

Apart from this store in Bangalore, Blackberrys plans to open 13 more outlets across the country and more in future.  This clearly indicates the confidence of the brand, to win over the youngster’s heart and capture the market.

In Store Details

• The large open-entrance lets the customer look at the various designs on display and feels more welcome.  Mannequin at the entrance has great combination of semi-formal outfit with party wear jacket.  Many folks visiting the store, will want to try it out and buy one.
• Denims in the store have been hung up, uniquely on the handle of bike, being used as hanger.
• There are plenty of colourful and trendy looking shirt that can be worn for party, casual or business meeting.  Many of the shirts also have floral patterns on them which looks good.
  

  

  

  

  
• The store has large collection of coats & jackets that look very stylish, trendy and have bright colors.   These jackets will be loved by most of the people.  Apart from that, there are a few jackets with plain colors for official/formal occasions.  Along with these, they also have some trendy looking Nehru Jackets that go along well with floral shirts.
  

  

  
• There some catchy sentences and add-on(s) which are reflective of the Urban Blackberrys brand’s attitude.
  • SETTLING DOWN IS FOR TEA LEAVE
  • WHY PLAN
  • WHERE AM I going? WILL SEND YOU a pin WHEN I GET THERE
  • YOU CAN GO from point A TO point B, OR TRY THE OTHER ALPHABETS
  • YOU SAY MISTAKES, I SAY MEMORIES
    

    

    

About Blackberrys

Started in the year 1991, Blackberrys Menswear has consistently grown to become synonymous with the brand that makes success happen.  Not many would know that the company initially started in the bylanes of Chandni Chowk in New Delhi.  Blackberrys now has more than 217 exclusive stores across 115 cities in the country.

Credited with many firsts in the country, Blackberrys pioneered suits of impeccable fits, introduced wrinkle-free khakis, dress line trousers & it’s certified ‘whitest shirt in India’.  It was Blackberrys that first started to source fabrics from around the world and serve the finest to its customers.

Blackberrys launched the brand Urban Blackberrys in the year 2014 with the focus to cater hipster fashion wear with the adage ‘Why Plan’.

The brand has also expanded their offerings to innerwear, shoes, and accessories for men. Started through Multi-Brand Outlets (MBOs), today Blackberrys holds a strong presence in large format retail (such as Lifestyle, Shoppers Stop, Pantaloons, Central), exclusive brand outlets and online operations on http://www.blackberrys.com along with other e-commerce partners.

My Take

We all have known Blackberrys over the years for their quality and simplicity.  With the introduction of Urban Blackberrys, style quotient has gone up tremendously.  The brand has plenty of new designs that look trendy at affordable prices to attract the youth.  I personally loved the Jackets and Check Shirts.  The interiors have been done well by using good colors & excellent lighting.  Store can get a little crowded if more guests pour in but eventually it will clear out.  Garuda Mall seems to be the best and most strategic location, which probably gets the maximum football by youth.

Undoubtedly, Urban Blackberrys will be a hit in Bangalore and we will see more store across the city.

References

Blackberrys
http://www.blackberrys.com/

Urban Blackberrys
http://urban.blackberrys.com/