Malaysian Palm Oil Council (MPOC) has been setup to promote the market expansion of Malaysian palm oil. Their focus is also on enhancing the image of Palm oil and creating acceptance of Palm oil through various technologies. The points I mentioned above are very much documented in the mission statement of the company. To build the awareness, the company setup a 2nd Food Bloggers Meet in Bangalore at Taj Vivanta – MG Road, Bangalore. The highlight of the event was the presentation given by Bhavna Shah who is the Country Representative – India/Srilanka, highlighting the various facts about Palm Oil and the industry at large. The session was quite useful in educating us about the Palm Oil and trying to clarify many of the myths surrounding it.
We had an eminent dietician and Doctor, who gave a complete presentation of Palm Oil and its benefits. She also spoke about some of the Myths. She shared how some of the technical terms have been wrongly associated with Palm Oil.
This was a time given for all bloggers to be able to talk to the Country representative of MPOC and the doctor/dietician to clarify doubts regarding palm oil.
Application of Kernel Palm Oil – Margarine, Vegetable Ghee (Vanaspati), Shortening, Soap Noodles, Personal Care Products, Palm-based Chocolate Products, Palm-based Non-dairy Ice Cream, Palm-based Non-dairy Creamer and Palm Kernel Cake/Expeller (PKC/E).
At the end of day, I also shared some of my thoughts on the event which was recorded. During the video recording, I came to know that 2017 is a special year and MPOC wants to be able to something special for promoting the brand. I did share some of my thoughts.
